‘Cointreauversial’ Evening

When Anushree from MindShift Interactive invited me to the ‘Cointreauversial’ Evening, at a renowned speakeasy bar PCO, New Delhi on December 09, 2013; I was excited!

Cointreau

I had no idea what the event was all about! But since I enjoy alcohol and have always been crazy about Shivan and Naresh, I was happy to attend.

Once I reached the venue, I understood the party was for bar gurus, fashionistas and bloggers and I was thrilled to be a part of the event.  

Cointreau Cointreau

The ‘Cointreauversial’ evening on Alfred’s maiden visit to the country witnessed a gathering of Delhi’s who’s who sipping a signature cocktail – CointreauKini, especially created by Alfred for SHIVAN & NARRESH inspired by their signature swimwear style, and dressed up elegantly and grooving the night away. The event was attended by known socialites and Page 3 personalities from Delhi social circuit, such as Aishwarya Nair, Gayatri & Anushree Reddy, Siddhartha Tytler, Anand & Aditi Kapoor, Namrata Joshipura and Sujata & Jaideep Sippy, Bharat & Edwina Singhincluding others eminent guests.

Speaking on the occasion, Mr Rukn Luthra, Managing Director, Remy Cointreau – Indian sub-continent and Gulf expressed, “We are happy to welcome Alfred Cointreau to India. Discerning Indian consumers have given overwhelming response to Cointreau and the ‘Be Cointreauversial’ campaign and Alfred’s visit has further helped us in building strong connections to adopt Cointreau’s spirit in India.”

Speaking on the occasion, designer duo Shivan and Narresh said, “It is a privilege to host the 6th generationmember of the Cointreau family – Mr Alfred Cointreau. We are delighted for the signature SHIVAN & NARRESH cocktail ‘CointreauKini’ that Mr. Cointreau has especially created for our brand, to be available on Cointreau menus across India.”

With the famous ‘Be Cointreauversial’ attitude, Cointreau strives to be a liqueur loved by charismatic and confident women who are able to accept their diverse self and life without being influenced by others. The new ‘hype’titude – ‘Cointreauversial’ is an attitude of being fun, irreverent and elegant, all at once, which is best personified by its Global Brand Ambassador – Dita von Teese. And Cointreau is doing it with style in India by engaging with some ‘Cointreauversial’ women, who are all that and more!!

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